Bruce Vasbinder is the director of medium duty segment marketing for International®Truck. He has been in the aerospace, metal fabricating, automotive and trucking industries for over 35 years. His experience includes management positions at Tier 1 suppliers for aerospace and the automotive “Big Three” manufacturers, as well as 23 years at International Truck in various disciplines. He has held leadership positions in manufacturing, engineering, and most recently sales and marketing. His expertise is vehicle manufacturing and system integration.
At International®, he was instrumental in the most recent product launches of three of their class 4-8 vehicles including the International®eMV™. He managed the development and implementation of the go to market strategies for the mentioned products, and coordinated the build and reveals of the various vehicles for the respective product launches. Bruce has an MBA from Franklin University specializing in Technology Management, and an undergraduate degree in Mechanical Engineering from Youngstown State University.
Bruce lives in Plainfield, Illinois where he and his wife of 18 years are raising their two sons and a daughter. He is active within his church and supporting his children’s sporting endeavors. In his spare time, he enjoys boating, fishing, and attending dirt sprint car events.